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Digital Evolution or Revolution: Why Your Business Needs a Modern AV System

Feb 5, 2024

- Graham Wands, Programmed Electrical Technologies

Whichever way you look at it, in a world where digital change is both rapid and rampant, businesses need modern Audio-Visual (AV) systems.

A cutting-edge AV system is no longer a luxury; it has become a necessity. It is crucial for navigating the changes of this digital age, meeting the more sophisticated demands of customers and staff alike, and for enabling your business to thrive.

Through our extensive experience working in the AV tech space with organizations of all sizes in the private and public sectors, we’ve identified seven reasons why businesses should invest in a modern AV system. These reasons are commonly shared among successful and forward-thinking businesses.

1. Enhanced Communication

Despite the call for a stronger in-office presence and face to face meetings, there’s no denying that remote work and virtual meetings are now an everyday fact of life. For this, simplified communication is paramount.

Modern AV systems allow your teams to collaborate more effectively and in ways that align with current user expectations.  Features like video conferencing, real-time document sharing, and interactive whiteboarding empower them to work together seamlessly regardless of location.

Thanks to the advent of solutions like Microsoft Teams, accessing, adopting, and utilising these feature sets has become easier than ever before – with enhancements and improvements in each update  making them even more convenient and efficient.

2. Increased Productivity

Time is money, and a modern AV system can help you save both. Capabilities such as bring your own device (BYOD), USB-C, screen sharing, wireless connectivity, and one touch to join, helps your people get more done with less friction. Spontaneous, instant connectivity and ease of use leads to more efficient use of time, allowing teams to focus on what truly matters – driving your business forward.

3. Reduced Cost

Gone are the days of expensive video-enabled spaces that, due to their high cost of entry, were reserved for only the best spaces.  Today’s Microsoft Teams room solutions cost a fraction of AV solutions from even five years ago and offer more capability with less complexity, meaning businesses can now activate more spaces with technology more quickly and cheaply.  We are witnessing the long-heralded, much needed democratisation of video for every space, desktop, device and business, regardless of size.

4. Increased Reliability

Modern AV systems have become more IT aligned and are hardware minimalist, thus improving reliability.

Newer solutions present less day-to-day issues, reducing the risk of meeting interruptions and support costs.  Never before has monitoring and managing these solutions remotely been as simple. Issues can often be resolved proactively or spontaneously over the phone, reducing incidents of closing down rooms while waiting for the man in the van to arrive.  (Refer Point 2 on Increased Productivity!)

5. Flexibility and Scalability

Business needs change over time, and your AV system should have an ability to adapt accordingly. Modern AV solutions are more software-based than ever making them highly flexible and scalable, allowing you to add components or upgrade functionality as the CPaaS platforms evolve. This agility ensures that your investment remains relevant and cost-effective for longer.

6. Improved Customer Engagement

Whether you’re conducting virtual sales presentations or hosting webinars, the quality of your AV system creates an environment able to directly impact how your audience perceives your brand. A modern AV system facilitates smooth, engaging presentations that impress. These go a long way in persuading clients of your professionalism, helping you win over clients and close deals.

7. Competitive Advantage

Staying competitive in today’s digital landscape requires differentiation, which a state-of-the-art AV system does. It shows a willingness to invest in systems that help you fulfil your commitment to providing top-notch services. This can be a powerful selling point when attracting clients and partners.

Further, it demonstrates to existing staff and new hires that you are a forward-looking organization, seeking to enable their personal success through tools that meet current needs and expectations.

To put it simply, the digital revolution is unstoppable, and businesses must embrace and adapt or be left behind.

A modern AV system is not merely a luxury; it’s a strategic investment that helps transform the way your business communicates, collaborates, and competes. In a world characterised by technology and increased digitisation, equip your business with the necessary tools to thrive and stay ahead.

Ready to take the next step and modernize your AV system? Reach out to our experts today, and let’s embark on this digital journey together.

Graham Wands, Programmed Electrical Technologies

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